Survey data on print and digital media exposure, product usage, lifestyles, and attitudes of Canadian consumers. Coverage includes a wide range of consumer product and service sectors, such as personal care, travel, apparel, finance, leisure, beverages, etc., as well as the readership of specific Canadian magazines and newspapers.


Public note

By accessing and using Vividata you acknowledge and agree that you must:
  • Not share any of its data or other contents publicly or with any other organizations or any individuals not affiliated with SFU.
  • Cite Vividata data and other contents appropriately, clearly acknowledging Vividata as the source, and
  • Only use Vividata data for educational purposes.
  • Not use SFU’s Vividata access for a paid or unpaid internship.
  • Request explicit permission to use Vividata data for any research that is intended for publication. To acquire permission, please contact Vividata directly here (

Content type


Open access



Marketing, Publishing