Vividata

Survey data on print and digital media exposure, product usage (including brand-level information), lifestyles, and attitudes of Canadian consumers. Coverage includes a wide range of consumer product and service sectors, such as personal care, travel, apparel, finance, leisure, beverages, etc., as well as the readership of specific Canadian magazines and newspapers.

Access

Content type

Datasets

Open access

No

Subjects

Marketing, Publishing

Course Pack Print

Not Applicable

Course Reserve Electronic Copy

Not Applicable

Interlibrary loan electronic

Not Applicable